The mGive Foundation is proud to make available the following studies covering mobile donations and how non-profits can take advantage of this exciting channel! If you have any questions, please feel free to email us at study@mgive.org.

2015 mGive Text Donation Study
The NEW edition of the groundbreaking mGive Text Giving Study answers common questions about the mobile donation channel, such as:
  • Demographic data for mobile donors
  • Most common ways mobile donors find text donation campaigns
  • Ways mobile campaigns continue to draw unique donors
  • Desired frequency of communicating via text
  • Threshold donation amounts for mobile donors
Click here to request a copy!
2014 mGive Text Donation Study
This edition of the groundbreaking mGive Text Giving Study answers common questions about the mobile donation channel, such as:
  • Demographics of mobile donors
  • Whether text donations impact alternative forms of giving
  • Mobile donor retention rates and donor experience in text giving
  • How mobile donations stacks up against other donation channels
  • What motivates mobile donors to give and their experience in doing so 
Click here to request a copy!
2013 mGive Text Donation Study
This edition of the groundbreaking mGive Text Donation Study provides analysis of survey data from over 20,000 mobile donors:
  • See how mobile donors rated their experience with text giving
  • Learn the average lifespan of mobile numbers
  • See the top three preferred methods of giving
  • Find out how mobile giving impacts donations through other channels
Click here to request a copy!
2012 mGive Text Donation Study
This edition of the groundbreaking mGive Text Giving Study answers common questions about the mobile donation channel, such as:
  • Demographics of mobile donors
  • Whether text donations impact alternative forms of giving
  • Mobile donor retention rates and donor experience in text giving
  • How mobile donations stacks up against other donation channels
  • What motivates mobile donors to give and their experience in doing so
Click here to request a copy!
2011 Text Donation Donor Survey Report
This groundbreaking study sought to answer common questions about the mobile donation channel. The study covers:
  • Demographic data for mobile donors.
  • Impact of micro-donations on larger gifts.
  • How mobile campaigns can attract unique donors.
  • Desired frequency of advocacy messaging via text.
  • Reasons donors are attracted to mobile campaigns.
Click here to request a copy!
$25 Mobile Donation Study
Key Findings of the $25 Price Point Study:
  • The interest in a $25 price point is high, with 89% of mGive’s nonprofit partners and 48% of mobile donors indicating they would like a $25 option.
  • $46,900 was raised for the two participant organizations from 1,845 donors.
  • A significant amount of supporters (16%) chose to receive continued messages from the participating nonprofits, more than double the number of donors that normally opt-in after pledging money via text.
  • Donors are more willing to complete their donation (76%) after texting the initial keyword and short code, an increase of 9% from the average conversion rate.
  • Most donors were previous supporters via mobile.
  • The U.S. Wireless Carriers reported no refunds in relation to the $25 amount.
Click here to request a copy!